I've been meaning to read this book for sometime because of all the hype surrounding it. But at the same time, I think this very same hype is what stopped me from picking it up earlier. Call it fear of jumping on the bandwagon or non-conformity. Or sheer laziness perhaps?

I'm still half-way through the book & so far I've found it quite fascinating. The essence isn't entirely novel but the approach is. Afterall, who has likened a trend to an epidemic? It's also an enjoyable read --not only for its insight but also due to the stories & trivia scattered in the book. Not quite the theoretical, academe approach on a sociological phenomenon. In other words, it isn't quite as boring as going through a journal or thesis.

But you'd expect a book with such a topic to become a bestseller, right? Otherwise, why would you believe it?